Your Next Gen Friend Newsletter

Clarity, confidence, and connection—delivered straight to your inbox.

Join your guide to navigating family, legacy, and leadership—created to help you find your path (not just follow one).

“Just take over the business” isn’t exactly a life plan.

70% of family businesses don’t make it to the next generation—not because of money, but because of silence, assumptions, and unspoken pressure.

If you’re the “next gen” in your family business, you’ve probably felt it:

  • The weight of expectations.

  • The guilt for wanting something different.

  • The fear of messing up what your parents built.

  • The pressure to prove yourself while still figuring out who you even are.

I created Your Next Gen Friend to change that.

This is a space for real talk. For reflection. For resources that actually get what you’re going through. And for reminding you: you’re not alone, and you don’t have to figure this out in silence.

For next-gens navigating legacy, expectations, and the need to make it their own

👋 Hey, I’m Andrea Carpenter.

I’m a partner in a family business advisory firm—and a next gen myself.

After years of working with successors, I saw a huge gap: lots of focus on business strategy, not enough on the people inheriting the pressure.

So I created Your Next Gen Friend—not as an expert telling you what to do, but as a guide on the side who knows this world inside and out.

Whether you’re all in, half in, or trying to find your own path out—this newsletter is here to help you feel seen and supported while you figure out what’s next.

Step into your own version of success—in just 5 minutes a week.

Helping next-gens in legacy-driven businesses navigate identity, expectations, and what’s next — with clarity and confidence.

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